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Every Google ads manager needs to get GA4 certified
On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
I received training and GA 4 certification from Jeff Sauer. Named as one of the top 25 most influential PPC Experts. His work has been featured in many industry publications and "best of" lists. Jeff has turned 15,000 digital marketers into Google certified professionals. - Semrush
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